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DealerPronto
Opening soon — get the launch email
Simple pricing · cancel anytime

Free is the math. Starter is the memory. Pro is the intelligence.

Signup is free forever — no card, no expiry. The 14-day Pro trial only starts when you add your first real car.

Free · the math

$0 forever
  • Max-bid calculator + stress test
  • VIN decode, recalls, lot-link import
  • Watchlist (3 lots) + Today list
  • Market guide & high-risk categories
  • English y Español
Nail your bid
Most popular

Starter · the memory

$19 /mo
  • Everything in Free
  • Saves your deals (15 active)
  • Customer book + guided OFAC check
  • Ad generator with disclosure line
  • Rebuild log · full print pack
  • “I won it” flow from the watchlist
Run your deals

Pro · the intelligence

$49 /mo
  • Everything in Starter, unlimited
  • Calibration: estimate vs. actual
  • Hammer history at your auctions
  • IRS 8300 cash-reporting engine
  • Reports + accountant-ready tax export
  • Daily deadline reminders
Let it run itself

Team · the crew

$89 /mo

Everything in Pro, for up to 5 people on one dealership — you plus 4.

  • Seats with roles: owner, admin, member, view-only
  • Shared watchlist that flags cars a teammate already claimed
  • Invite by email — no shared password
  • BHPH ledger for the notes you finance yourself
Put your crew on it

Partner seat · $29/mo

A second full Pro account on the same dealership — for the partner the license requires. Available today.

Just certified through Utah Dealer School? Your certificate came with 30 days of Pro — the $49 course refunds itself.

Compared to a legacy DMS

Legacy DMSDealerPronto
Price$129–199 / monthFree to start · from $19
Runs onOne Windows PC at the officeAny device — phone, tablet, laptop
LanguageEnglish onlyEnglish y Español, end to end
Auction mathNot their problemCopart/IAA fees + max bid built in
ContractSetup fees, annual lock-inMonthly, cancel anytime

We're opening to Utah's independent dealers soon.

Leave your email and you'll get the first-day invite. Meanwhile — the max-bid calculator already works, free, no account.

✓ Thanks — you're on the list for your first-day invite.