Our founder came to the car business from finance — years on a bank's operations team, where every payment has to clear, every report has to file on time, and “I forgot” is not an option. DealerPronto is that same operational discipline, applied to running a small dealership.
Bank operations run on deadlines, reconciliation, and audit trails. That thinking became the Today list, the compliance countdowns, and the deal jacket that tells you exactly what is signed and what is missing.
Max bids are risk decisions. The fee tables are verified, the margin math is explicit, and calibration treats your shop history the way a bank treats real performance data — it beats any gut feeling.
IRS 8300 monitoring, guided OFAC checks, title deadlines — handled the way a bank ops team would: tracked on every deal, surfaced early, documented. Your license is the business; the software protects it.
Big DMS vendors build for 50-car franchises and charge like it. The dealers doing 2–4 cars a month — often bilingual, often family-run — get 1985 software or a notebook. We build for them: one state done properly, in both languages, at a price that makes sense at that volume.
We're onboarding Utah rebuilder dealers first. Leave your email and we'll tell you when your spot opens. No spam, just launch news.